In these terms and conditions, the following terms have the following meanings:
| Term | Meaning |
|---|---|
| Get-Filly / we / us | Get-Filly, registered with the Dutch Chamber of Commerce under number 42068177, located at Saxen Weimarlaan 44-2, 1075 CD Amsterdam, reachable via info@get-filly.com and +31 6 57737372. |
| Customer / you / your | The natural person or legal entity that enters into an agreement with Get-Filly to use the Platform, acting in the course of a profession or business. |
| User | A person who is granted access to the Platform by or on behalf of the Customer. |
| Platform | The website, application, dashboard environment, API connections and related services of Get-Filly, available via get-filly.com and app.get-filly.com. |
| Filly | The AI assistant within the Platform, which may use third-party AI models and AI services, including Anthropic, Claude, Claude Code and/or the Anthropic API. |
| Account | A User's personal access profile to the Platform. |
| Subscription | The paid service selected by the Customer, with its associated period, price and features. |
| Guest data | Personal data of the Customer's guests, customers or end users that is processed through the Platform. |
| External Platforms | Third-party services to which the Platform can be connected, including Google, Google Business Profile, Meta, Facebook, Instagram, TikTok, reservation systems, CRM systems, email marketing platforms, payment providers, banking services and other third-party software services. |
| OAuth connection | A technical connection authorized by the Customer or User in which Get-Filly gains access to certain data or features through an external provider, such as Google or Meta, without the Customer providing their password to Get-Filly. |
| Integration data | Data retrieved or processed through an External Platform, including profile data, business data, reviews, ratings, photos, social media statistics, page information, content, engagement data, reservation data, tokens, API responses and technical metadata. |
| Third-party platform terms | The terms, policies, developer policies, API terms and other rules of External Platforms that apply to the use of their services, including the Google API Services User Data Policy, Google OAuth 2.0 Policies, Meta Platform Terms and Meta Developer Policies. |
| Data Processing Agreement | The agreement referred to in Article 28 GDPR, which sets out arrangements for the processing of personal data by Get-Filly as processor on behalf of the Customer. |
These terms apply to all offers from and agreements with Get-Filly and to any use of the Platform, regardless of whether the Customer has a paid subscription.
Deviations from these terms are only valid if we have confirmed them in writing with the Customer. General purchasing terms or other terms of the Customer are expressly rejected.
Get-Filly's services are intended solely for business use (B2B). Consumers are not a target group of our offering.
To the extent that additional terms apply to specific features, for example terms of External Platforms, those additional terms continue to apply alongside these general terms.
All offers on our website are without obligation, unless expressly stated otherwise.
The agreement is formed at the moment the Customer creates an account, selects a subscription and agrees to these terms, or at the moment we have the Customer sign or confirm a written proposal.
To the extent that an offer, price quote, website listing or proposal contains an obvious error or mistake, we are not bound by it.
Get-Filly may refuse an application, for example in case of abuse, conflict with laws or regulations, an increased compliance risk or a previous breach of these terms.
Get-Filly offers a SaaS platform that lets hospitality, wellness and hotel entrepreneurs analyze and improve their marketing, online visibility, occupancy and customer activation using AI, automation and data analysis. The service may consist of, among other things:
We aim for an availability of 99% per calendar month, but do not give a hard SLA guarantee unless agreed otherwise in writing. We announce planned maintenance in advance where possible.
Filly uses third-party AI models and AI services, including services from Anthropic, such as Claude, Claude Code and/or the Anthropic API. The AI features within the Platform can be used for, among other things, response generation, review replies, campaign proposals, menu analysis, website analysis, reporting, chat features, code support and internal quality improvement.
When the Customer uses AI features, prompts, entered data, files, context, generated output and technical metadata may be processed by Anthropic or other AI service providers engaged by Get-Filly, to the extent necessary to provide, secure, improve the feature or to prevent abuse.
AI output is advisory in nature. AI output may contain errors, be incomplete or be based on incorrect or outdated information. The Customer remains responsible for checking AI output before publication, sending or business use.
The Customer is responsible for securely storing login credentials and for all use that takes place through their Account. If the Customer suspects that unauthorized access has occurred, they must inform Get-Filly immediately.
The Customer ensures that only authorized Users gain access to the Platform and that Users comply with these terms. The Customer warrants that they:
Connections with External Platforms run solely through the authorization methods intended for that purpose, such as OAuth, API connections or other secure integration methods.
In case of improper use, a security risk or a serious breach of these terms, we may temporarily block the Account or terminate the agreement with immediate effect without a right to a refund, to the extent permitted by law.
Within the Platform, the Customer can activate connections with External Platforms, including Google Business Profile, Meta, Facebook, Instagram, TikTok, reservation systems, CRM systems, email marketing services and other third-party software services. A connection is only established when the Customer or an authorized User explicitly grants permission, for example through an OAuth flow, API connection or comparable authorization method.
The Customer warrants that they are authorized to connect the relevant External Platform and that they hold the required rights, roles or management permissions, for example as owner, administrator or authorized representative of a Google Business Profile, Facebook page, Instagram Business account or other connected account. The Customer indemnifies Get-Filly against third-party claims arising from the unauthorized connection of accounts, pages, business profiles or data sources.
Get-Filly uses integration data solely to the extent necessary to provide, maintain and improve the agreed services, including analyses, dashboards, Health Scores, benchmark reports, AI suggestions, marketing insights and optimization proposals. Get-Filly does not sell integration data to third parties and does not use integration data for third-party advertising purposes.
Get-Filly will not publish content, post messages, respond to reviews, change business profiles, adjust advertisements or perform other actions within an External Platform without an explicit action, approval or instruction from the Customer. To the extent the Platform offers features that let the Customer make changes on External Platforms, the Customer remains responsible for the content, accuracy and lawfulness of those changes.
When the Customer instructs, through the Platform, that an action be performed on an External Platform, such as replying to a review, publishing content, adjusting profile information or retrieving reports, that action counts as an instruction from the Customer to Get-Filly. The Customer is responsible for the content, lawfulness and consequences of such actions, unless damage results from intent or deliberate recklessness on the part of Get-Filly.
The Customer acknowledges that the use of External Platforms is also governed by third-party platform terms. The Customer is responsible for complying with these terms to the extent they apply to them or their use. Get-Filly is not responsible for changes in terms, policies, APIs, permissions, rates, availability, review processes, rate limits or features of External Platforms.
External Platforms may change, restrict, suspend or terminate their services, APIs, permissions, scopes, terms or access options. Get-Filly is not liable for damage or reduced functionality arising from this, unless there is intent or deliberate recklessness on the part of Get-Filly. If an External Platform requires additional verification, app review, business verification, security assessment or permission, Get-Filly may temporarily restrict the relevant feature until those requirements are met.
The Customer can remove an OAuth connection or other integration at any time through the Platform or through the relevant External Platform. After disconnection, Get-Filly will no longer retrieve new data through that integration. Get-Filly may revoke or delete technical access, tokens or API keys when a connection is ended, when access is no longer necessary, or when this is required under law, security or third-party platform terms.
When the Customer activates a Google integration, including Google Business Profile, the Customer grants Get-Filly permission to use the data and features for which the Customer has explicitly given permission through Google.
Get-Filly uses Google data solely to provide, maintain and improve the features for which the Customer has given permission, including calculating Health Scores, showing improvement points, and analyzing reviews, ratings, photos, business profile information and online visibility.
Get-Filly will not sell Google data, not transfer it to advertising networks, not use it for retargeting or personalized third-party advertising, and not use it for purposes not described in the privacy statement or in the relevant in-product explanation.
The use and transfer of data that Get-Filly receives through Google APIs takes place in accordance with the Google API Services User Data Policy, including the Limited Use requirements.
The Customer understands that Google may refuse, restrict, review or revoke certain scopes, permissions or API access. Get-Filly is not liable for the unavailability of Google features as a result of Google's decisions, outages, changes or restrictions, unless there is intent or deliberate recklessness on the part of Get-Filly.
When the Customer activates a Meta, Facebook or Instagram integration, the Customer grants Get-Filly permission to use the data and features for which the Customer has explicitly given permission through Meta.
Depending on the feature activated by the Customer, Get-Filly may process data such as page information, account information, profile information, public content, photos, videos, statistics, reach, engagement data, reactions, messages and other data made available through the Meta APIs.
Get-Filly uses this data solely to provide the agreed services, including social media analyses, Health Scores, benchmark reports, content insights, marketing recommendations and performance overviews. Get-Filly does not sell Meta, Facebook or Instagram data to third parties and does not use this data for third-party advertising purposes. Get-Filly will not publish, delete or modify content on Meta, Facebook or Instagram accounts without an explicit action or instruction from the Customer.
The Customer can remove a Meta, Facebook or Instagram connection through the Platform or through the settings of the relevant Meta account. After disconnection, Get-Filly will no longer retrieve new data through that connection. For requests to delete data obtained through Meta, Facebook or Instagram, Get-Filly provides instructions via a public data deletion page. Get-Filly deletes data when a valid request is received, unless legal obligations or legitimate administrative reasons require further retention.
The current prices of our subscriptions are listed at get-filly.com/pricing. All prices are in euros, excluding VAT unless stated otherwise.
Payment runs through our payment partner Stripe. Depending on the chosen payment method, payment can take place via credit card, SEPA direct debit, iDEAL or other payment methods supported by Stripe. The subscription amount is charged in advance per period, monthly or annually, depending on the subscription type chosen by the Customer.
For certain processing activities, Stripe may act as an independent controller, for example for payment processing, fraud prevention, legal obligations and compliance with financial regulations. Stripe's terms and privacy statement also apply to processing by Stripe.
If a payment fails, we may retry the payment or ask the Customer to use a different payment method. If payment remains outstanding, we may suspend access to the Platform until payment is received. If payment is outstanding for more than 30 days, we have the right to terminate the agreement and hand over the outstanding amounts for collection. Extrajudicial collection costs are for the Customer's account in accordance with the Dutch Collection Costs Act, where applicable.
We may adjust prices annually on 1 January, for example based on inflation, the CBS consumer price index, changes in our costs for AI processing, API costs, hosting costs or costs of External Platforms. We announce a price change at least one month in advance. If the Customer disagrees with a price change, they can cancel the subscription as of the date the change takes effect.
Get-Filly may use bunq B.V. for business banking services, payment administration, reconciliation and financial administration. To the extent bunq processes personal data or transaction data in the context of its own legal obligations, compliance, fraud prevention or banking services, bunq may act as an independent controller.
A subscription starts on the day of activation and runs for the period chosen by the Customer, for example 1 month or 1 year. After that, the subscription is tacitly renewed for the same period, unless the Customer cancels at least one month before the end of the current period through the dashboard. After cancellation, the Platform remains available until the end of the period already paid for. After that, the Account is deactivated and personal data is processed in accordance with the privacy statement and the Data Processing Agreement.
Both parties may dissolve the agreement out of court if the other party seriously fails to perform and does not remedy that failure within 30 days of a written notice of default. In the event of bankruptcy, suspension of payment, cessation of the business or a comparable situation, dissolution is possible immediately.
When the Customer removes an integration or ends their account, Get-Filly will revoke or delete the associated OAuth tokens and technical access, unless retention is temporarily necessary for security, disputes, legal obligations or administrative handling. Requests to delete data can be submitted through the dashboard or via info@get-filly.com. For data originating from Meta, Facebook or Instagram integrations, Get-Filly additionally publishes a data deletion page with instructions for users.
All data that the Customer enters, uploads or connects in the Platform remains the property of the Customer or the original rights holder. Get-Filly only obtains the right to use that data to the extent necessary to provide, secure, maintain and improve the services in accordance with these terms and the privacy statement.
To the extent the Customer processes personal data of guests or customers through the Platform, the Customer is the controller and Get-Filly is the processor within the meaning of Article 28 GDPR. The arrangements for that processing are set out in a Data Processing Agreement that forms part of the contractual relationship between the parties. The Customer is responsible for having a valid legal basis for processing guest data, for informing data subjects and for complying with applicable privacy and marketing laws.
Upon termination of the agreement, the Customer can export their data in a common format up to 30 days after the end, to the extent technically available. After that, we may delete or anonymize data in accordance with the privacy statement and the Data Processing Agreement. Get-Filly may continue to use anonymous and aggregated data that is not traceable to the Customer, Users or guests for product improvement, benchmarking, statistics and trend analysis.
All intellectual property rights to the Platform, the software, the database structure, the design, copy, models, methodologies, scores, the Filly brand name and associated logos belong to Get-Filly or its licensors. Nothing in these terms transfers any ownership right to the Customer. For the duration of the subscription, the Customer receives a non-exclusive, non-transferable and non-sublicensable right to use the Platform for their own business and solely in accordance with these terms.
To the extent permitted by law, the Customer may use AI output generated by Filly based on their input within their own business, both during and after the subscription. Get-Filly gives no guarantee that AI output is unique, does not infringe third-party rights or is suitable for a specific purpose. The Customer remains responsible for checking, editing and the lawful use of AI output.
If there is a conflict between documents, the following order of precedence applies, unless agreed otherwise in writing:
For the use of External Platforms, the applicable third-party platform terms also continue to apply.
Our services are performed on the basis of a best-efforts obligation, not a results obligation. We do our utmost for a stable, secure and useful Platform, but give no guarantee that suggestions, campaigns, Health Scores or AI output lead to more reservations, revenue, reach or profit.
Our total liability to the Customer per event or series of related events is limited to the amount the Customer has paid us in subscription fees over the preceding twelve months, with an absolute maximum of € 25.000 per calendar year.
We are not liable for indirect damage, which in any case includes: lost profit, missed savings, reputational damage, corruption or loss of data, damage due to business interruption, missed reservations, missed revenue, loss of goodwill or damage from claims by guests or third parties.
Get-Filly does not guarantee that connections with External Platforms remain available at all times or continue to function unchanged. Features may depend on permission, app review, business verification, API limits, platform policy, technical changes or decisions of third parties such as Google, Meta, Stripe, bunq or other providers. Get-Filly is not liable for damage arising because an External Platform changes, restricts, suspends or terminates its services, unless there is intent or deliberate recklessness on the part of Get-Filly.
The liability limitations do not apply to the extent damage results from intent or deliberate recklessness of Get-Filly itself, or to the extent limitation of liability is not permitted by law.
The Customer indemnifies Get-Filly against third-party claims, including from guests, data subjects, rights holders, External Platforms and supervisory authorities, to the extent these arise from the Customer's use of the Platform in violation of legislation, third-party rights, third-party platform terms or these terms.
Both parties keep confidential information they receive from the other party secret, including prices, quotations, roadmap information, technical information, business data, guest lists, API keys, integration data and non-public product information.
Confidential information may only be used for the performance of the agreement. Disclosure is only permitted when this is legally required, necessary for the performance of the agreement by engaged service providers under appropriate confidentiality, or when the other party has given written permission. The confidentiality obligation remains in force for up to three years after the end of the agreement. For trade secrets and personal data, the obligation applies for as long as the information is confidential by its nature or requires protection.
By force majeure we mean any circumstance not attributable to Get-Filly that temporarily or permanently prevents performance. This includes in any case: outages at our sub-processors or service providers, including Supabase, Anthropic, Resend, Vercel, Stripe, bunq, Google, Meta or other External Platforms, prolonged internet outages, power outages, government measures, cyberattacks beyond our reasonable control, API outages, rate limits, app review restrictions, platform changes and the temporary or permanent revocation of access by an External Platform.
In force majeure situations, performance is suspended for as long as the force majeure continues. If the force majeure lasts longer than 30 days, either party may dissolve the agreement without judicial intervention and without owing any compensation.
We may change these terms from time to time. We inform the Customer at least one month before they take effect by email or in the dashboard. If the Customer does not agree to a change, they can cancel the subscription as of the date the change takes effect.
Changes necessary to comply with legislation, a court ruling, a decision of a supervisory authority, security requirements or third-party platform terms may take effect without a prior notice period, to the extent reasonably necessary.
Dutch law applies exclusively to this agreement and all legal relationships between Get-Filly and the Customer.
Before a dispute is submitted to the court, the parties will consult to reach a solution. If that fails, the competent court of the Rechtbank Amsterdam has exclusive jurisdiction to hear the dispute, unless mandatory law designates a different court.